First let me say that someone has to be generic. Lots of things need to get done and not everyone can be a superstar. But what if you want more? What if you want to rise to a higher level in your career? I am sure you have seen lots of perfectly fine people, producing content, shooting video, writing on blogs, doing tutorials, entertaining with their craft such as audio, video, graphics, design, film, web or other types of media art.
They are good. They are not bad enough to be discounted and yet not entirely compelling enough to be followed. They are just kind of there.
Here are some ideas I have to take your career higher. To avoid being generic:
1. Convey the passion
It really does not matter what you do, it only matters that you get others excited about what you do. If you are doing something you really are passionate about it’s important to get that feeling out on a weekly basis to everyone that you can. We’ve all been pitched by people who are completely competent and spell things out logically, but there is no juice to it. And we’ve also heard people who are immersed in what they are doing and can’t wait to tell the world about it. The more you get your feelings and passion out there, the more people will sit up and take notice. Opportunities come not usually from being skilled in your industry, they come from first impressions and the fact that you can engage and entrance people. Confidence about your craft, passion about your industry, mix in some ego and shake vigorously.
2. Market the difference
You could be a web designer, photographer, graphic designer, marketing person, video producer or anyone creative. When you enter an industry you are entering a very large mass of people doing the same. But what is your twist? What is the hook? How are you different than your peers and competition? Try to find out what that difference is and market it. You need to figure out what separates you from the pack. Once you can nail that down, start getting it out there. Because potential clients and people becoming aware of you may be looking at a lot of people offering the same. Help them choose.
3. Get the word out
This could be a blog, a podcast, press releases, interviews, networking, email newsletter, whatever you need to do, get the word out on a regular basis about what you are doing. Don’t worry about the style, don’t try to craft everything you introduce to perfection, just get stuff out there. Show you are busy, show you are active, show you are everywhere. Keep people thinking of you. Keep them coming back. Often the most successful people are not the most talented, they are the people hustling. They seem to be everywhere, their projects and work flow out on a regular basic for the world to see. Keep the tides moving.
4. Find your voice
Look at anyone you admire. This could be an international person, star, business person. It could be a local mentor, associate, friend. What is it about them? What do they have that others do not? Perhaps they have a large following, they have been very successful in their business. What is their secret? Often it just boils down to the fact that they searched and found something they love to do or something they were good at. The first 3 steps here all are some part of it, but the core is finding your voice. It is sometimes what we would rather be doing. Start to shift to that. Move towards what you really want to do. You don’t have to be amazingly skilled in it, chances are you may not be (yet), but start to shift to your true calling. If you try enough things and take chances, you’ll eventually hit on some things you really are passionate about. Once you enter that realm, you can do the above steps, it will be easy to convey the passion, you will love telling the world about it and you’ll have a thing or two that should set you apart from the rest doing something similar. Keep in mind your voice changes over time, the career you have now is fine, but it may be time to move on. You may be on the tail end and it may be time for a new calling. Always continue to explore. Also once you find your voice, speak your mind. Let your opinions and thoughts come through. It sets you apart and people will feel more connected if they find you have something original or unique to say.
What about you? Are any of these steps now in your current career? Are they worth incorporating?