Stop Sinking Your Own Business by Promoting the Skills You Are Worst At

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Is your lack of talent in one or several areas sinking your own business?

You’re not a web designer, but you’ve created your business website? You are not a designer but just finished your company brochure? You are not a video producer but are developing weekly YouTube videos? You’re not a photographer but just did all the photos for your new ad? Read on.

I always recommend that if you have a lack of talent in a particular area, you should get help, either someone to help you or hire someone to do it for you. I’ll give you an example. You have a product or service you want to sell, you have worked hard to make it really compelling, because it is your specialty. Of course you need to have a website and make sure you come up in search results. But doing SEO and web design is not exactly your talent. You are not a designer. So rather than get someone who knows what they are doing, you design the website yourself. It’s OK, design is not good, it does not function too well, but hey at least it’s something up there.

You’ve just displayed your lack of talent in an area and displayed it for the world to see. You are using this to try to promote your real passion and real talent. You then try to figure out why the results are not what you expected.

Say you have great ideas, you want to star in your own show, it could be a video show on the web, a podcast, a weekly presentation. You have the talent, drive and ideas to really light up a program. But producing costs money, so you handle the production yourself. You get an old webcam, so-so microphone, attempt to edit, etc. You are not too good at it, but it’s good enough. Once again you are promoting and displaying what you are not good at for the world to see, in an effort to get people interested in what you are really good at or passionate about.

You do this project after project. You rinse. You repeat.

Now I am all about learning, don’t get me wrong. Getting into new areas and developing new talents is great. This is not what this is about. It is about having a genuine talent and then completely surrounding it with a subpar presentation. The problem is most of the audience will stop at the presentation. If something is not well produced, not pleasing graphically, hard to get into or seems more amateur, people will immediately judge it as less then important. And this is the kiss of death when you launch anything. It could produce a path of project after project not going anywhere. You’ll get hearty thumbs up from your friends, but the real audience that matters may quickly turn away.

You are trying unbelievably hard at something you are not good at and getting little to no results. Let me repeat that: You are trying unbelievably hard at something you are not good at and getting little to no results.

What also happens is when you struggle with the presentation, you’ll get a bigger sense of accomplishment when you are done, because it will be quite an achievement for you. Because it is so tough and took so long. This however will not thrill the masses. Ironically what you have spent hours and sleepless nights over will seem amateurish to a savvy audience, they will think you whipped it up in a few minutes. Why? Because it is not what you are good at.

The solution is remarkably easy though. Get others involved who have the talents you lack. It’s no secret to surround yourself with others who are more talented then you to make anything a success. A lot of people do the opposite though, surround themselves with people less talented. Volunteers with free time. Think of your career like a boat. A ton of people without skills you direct will make the boat heavy and likely to sink. A large crew of talented boaters will make your project, I mean your boat, go faster and run efficiently.

Vanity stops us from getting people on board more talented than us because we feel threatened. We want to be the top dog. Not a good move.

Really start to think about getting some great people to help you produce. Whatever you are doing, get a person who is an excellent delivery person. You have the talent and skills and message, but get great people to help you bring it to fruition, bring it to the masses.

Also get creative on how you collaborate with these people. It is not all about money, although I always recommend hiring people to help you grow your empire because it just helps it grow faster. It can be about someone volunteering or working out a trade or anything really, just getting that talented person on your team.

Look at your current projects. Look at the part you are least good at, the part you always struggle with and are least happy with. Or the part you have never started, because you lacked the talent. The part just sitting there for months and years. How can you get someone to work on that part while you focus on the areas you really excel at?

How can you grow your empire faster by working with others who have the skills you lack?