Andy Warhol was famous, and infamous, for saying very little. In the press, on TV, during interviews. But instead of the public losing interest because he was boring, the opposite happened, they became more and more intrigued.
It’s hard not to be chatty these days, with so many digital ways to get your words out there. But having an element of mystery can really help you rise higher in people’s minds. You can often leave them wanting more. Warhol was an extreme part of the spectrum obviously. It would be difficult to have a televised interview or web feature and answer in either one word answers or repeat the question back to the person doing the interview (as Warhol often did).
But keep Warhol in mind. Google him and check out YouTube. He was an astute listener and observer. And the more he seemed unfazed by the proceedings, the more the public wondered about his opinion, making him world famous for several decades. The less he talked about his next move, the more people thought about what his next move might be. Our eyes were on him, because we wanted to see the world through his eyes.
You can’t build an audience by being quiet, but as your circle grows, mix in some mystery, keep people guessing. Keep people on the edge of their seats and away from glancing at their watch. Rather than always telling people, position it so people are always asking you. Generate some mystery.